1. James Randolph Adams
Great designers seldom make great advertising men, because they get overcome by the beauty of the picture – and forget that merchandise must be sold.
2. Milton Glaser
The real issue is not talent as an independent element, but talent in relationship to will, desire and persistence.
3. Charles Eames
Design is an expression of the purpose, and it may (if it is good enough) later be judged as art; design depends largely on constraints and it is a method of action (there are always constraints and these usually include ethic).
4. Douglas Adams
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
5. Milton Glaser
To design is to communicate clearly by whatever means you can control or master.
6. John Maeda
If there were a prerequisite for the future successful digital creative, it would be the passion for discovery.
7. Kate Krebs
Waste is a design flaw.
8. Clement Mok
Design, in its broadest sense, is the enabler of the digital era – it’s a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.
9. John D. Berry
Only when the design fails does it draw attention to itself; when it succeeds, it’s invisible.
10. Jorge Frascara
Good graphic design solutions to communication problems can improve the flow of information in society and, therefore, substantially and positively affect education, social well-being and the daily enjoyment of life. In addition, good graphic design solutions can also have a positive economic impact. Sigue leyendo